If anyone was qualified to write books on the successful start-up or side hustle then it’s American entrepreneur, Chris Guillebeau. This guy is the ultimate slashie who has already accumulated a lifetime’s experience as a self-employed businessman, writer, and traveller even though he’s not yet 40. Side Hustle – Build a Side Business and Earn Extra Cash, Without Quitting Your Day Job takes the task of creating a side hustle – or money making project you can pursue on the side while working a day job – and breaks it down into a series of steps designed to be followed over the course of 27 days. While Guillebeau’s advice is relatively practical and sensible overall, you can’t help but wonder whether it is over-simplifying this whole process and focusing too heavily on success rather than offering a more truthful reality of the fickle business environment.
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